Trulioo acquires no-code identity verification startup HelloFlow

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Trulioo has acquired HelloFlow, a codeless KYC and customer onboarding platform set up by two former Saxo Bank and Nets executives.

Launched in July last year with $1.6m seed funding, Danish fintech HelloFlow is integrating with identity authentication services in local markets, providing a plug-and- play for client onboarding that businesses can use to quickly set up processes without the need for custom code.

“Establishing and securing trust online is a fundamental step in any digital business,” said Steve Munford, President and CEO of Trulioo. “Our ability to verify both businesses and individuals globally, combined with HelloFlow’s advanced orchestration, provides unparalleled capabilities and helps us accelerate an end-to-end identity platform that meets to the ever-changing needs of our customers.”

Trulioo, which reached a valuation of $1.75 billion on a Series D funding round of $394 million in July last year, plans to continue to build its global presence in 2022 by doubling the size of its its team and continuing to expand its presence around the world. HelloFlow’s current locations and operations will support the company’s European expansion.

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