Superhero movie posters using the exact same design template

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In many ways, superhero movie posters are an art form in themselves. Aside from the trailer for a particular movie, these posters are undoubtedly the most effective way to market a movie. After all, a unique and thoughtful movie poster can make anyone stop and watch twice. Whether capturing the imagination in a single image or creating instant Hollywood iconography, posters are a powerful marketing tool.

But have you ever looked at a movie poster and thought, “Why does this look so familiar?” Well, you are not alone. Like a twitter user cleverly pointed out, most movie posters all look the same these days.

It’s true that the “floating head” poster design pattern has become commonplace these days, with actors’ heads copied and pasted onto a single sheet. Contrary to popular belief, this design dates back decades. The first memorable “floating head” posters came from Drew Struzan’s indelible drawings for the original star wars trilogy.

But with the popularization of photo editing software, the “floating head” model has become ubiquitous in movie poster marketing campaigns. Instead of hiring an artist to painstakingly paint a poster for them, studios could now just take boring photos of actors and shoot them against any background.

Especially with the rise of superhero movies and the MCU, this practice has become standard for many modern tentpole movies. Here are 10 movie posters that used the exact same “floating head” design pattern.

Cover photo: Marvel Studios

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