Sarmis Capital invests in SMART ID Dynamics, Romania’s leading independent provider of automation services


SARMIS Capital, the largest private equity fund dedicated to Romania and neighboring countries, has acquired the majority stake in Smart ID Dynamics, a leading Romanian automation company. SARMIS partners with Mr. Daniel Boangiu, CEO and co-founder of the company, and Mr. Romeo Iacob, co-founder and advisor to the board of directors, with the aim of further consolidating the market position of SMART ID and expand internationally.

Smart ID specializes in providing highly customized end-to-end automation solutions for intensive business environments, primarily for customers in industries such as retail, logistics and manufacturing, to optimize cost and to increase productivity. The company has a proven track record of delivering mission-critical, proprietary and bespoke solutions across the entire value chain, from solution design and development to implementation and post-implementation maintenance and support. work. Despite a challenging global environment, the company managed to grow over 20% in 2021.

The company was founded in 2010 by two tech-savvy entrepreneurs, Daniel Boangiu and Romeo Iacob, who early believed in the future of automation and mobility technologies. In its 11 years of business, Smart ID services have been successfully provided to over 3,000 customers in over 250 completed projects and currently the company serves an impressive portfolio that includes blue chip multinational corporations (such as Carrefour, Selgros, REWE, Leroy Merlin, British American Tobacco, JTI, Philip Morris, TNT, DHL, KLG, XPO, IDL), large Romanian companies (such as eMAG, Sameday, Cargus, Dacia, Macromex), as well as many reputable SMEs.

Constantly improved and highly scalable, the transformation solutions that the company offers aim at the digitization, mobility, automation and robotization of each customer’s needs, and have made Smart ID a trusted and long-term partner for its customers. main local and international clients.

Cezar Scarlat, Managing partner and co-founder of SARMIS Capitalnoted: “We strongly believe in the impact that technology, through automation and digitization, will have on economic growth and the future of the region. Smart ID caught our attention and convinced us with its solid results, being not only a software integrator but an end-to-end Romanian independent solution provider, with ambitious and excellent technical management and execution teams. We are considering multiple avenues through which we can concretely contribute to the expansion of the company. Thanks to this new partnership, Smart ID will fully benefit from the strategic expertise and financial strength of Sarmis, which has 20 to 30 million euros for organic growth and acquisitions.

Daniel Boangiu, CEO and co-founder of Smart ID, noted: “We are honored to have earned the trust of SARMIS Capital. We believe this transaction will make us a formidable player both locally and regionally. Our responsibility now is to ensure that the operation creates unparalleled value for the company, adding to the resources that have helped us become one of the most important companies in the industries we target and to our advantage the most importantly – our people, a unique combination of experts, new capabilities, new technologies, better processes and, above all, better solutions for our current and future customers.

Most importantly, this agreement helps us keep our purpose alive and become stronger and more focused, to build a brighter future for our customers, employees, partners, investors and communities. We hope to bring innovation, integrated expertise, future technologies and financial strength to continue to grow and improve, providing better lives and better opportunities. With all of this in place, we will build the strongest regional player.”

Under the new shareholder structure, Smart ID plans to consolidate the company’s leadership position through accelerated business development and increased customer base, diversifying with proven solutions and into new sub-sectors, as well as through local and regional acquisition strategies, all with a continued focus on ESG (environment, social, governance), sustainability and CSR (corporate social responsibility).

Following this agreement, Daniel Boangiu will remain a significant shareholder and will continue to act as CEO of Smart ID, with full responsibility for the execution of the company’s strategy.

SARMIS was advised in this process by Radu Tărăcilă Pădurari Retevoescu SCA (RTPR) (legal and transactional), EY Romania (financial and tax), Kearney (commercial). Smart ID and its shareholders were advised by bpv Grigorescu Ștefănică (bpvGS) (legal and transactional), Dobrinescu Dobrev SCA (tax) and Path-Finder Corporate Finance (sell-side advisor). Special thanks to Kogaion Investments who were instrumental in the deal in several roles.

Smart ID is the second investment made by SARMIS Capital in Romania, following the recent acquisition of a majority stake in Corporate Office Solutions – COS (leading provider of bespoke fit-out services).


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