Maryam Nassir Zadeh lands in Paris

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Last summer, Maryam Nassir Zadeh understood that she was starting a new chapter in her life. The designer’s eponymous brand, signature shop and even her personal philosophy has shaped the way people dress in New York for the past 15 years, but suddenly she was spending a lot of time abroad, especially in her showroom in Paris. It’s located in a brightly lit apartment where she’s spent weeks reflecting on her brand, her hopes for the future and her travels – collecting vintage jewelry, textiles, homewares and various treasures at flea markets around the world. from Italy, France, Greece and Istanbul, Turkey, which inspired her first menswear collection of 2020. Naturally, Maryam decided it was time to open a new boutique to bring MNZfrom the City of Light’s wardrobe, alongside vintage finds from around the world.

“I talked to you about this before with the men’s launch, but I had this idea for so long,” Maryam said over tea at the Hôtel Grand Amour. “Sometimes dreams are on the back burner and it’s so easy to think ‘it’s not going to happen’. But you just have to do it. I always thought a Parisian boutique would be a dream.

Thus, last week during Men’s Fashion Week in Paris, Maryam opened the doors of her second boutique at 97 rue Lafayette in the 10th arrondissement. The walls are lined with white shelves that mirror those of Maryam’s store in downtown New York – you know them – where she and her team artfully stock very few silk scrunchies, leather belts, bags made handmade and glass jewelry. The setup was inspired by her grandmother’s shop in Tehran in the mid-1970s, where she sold personalized hats and treasures from Europe at a time when many people didn’t travel outside of Iran. With Maryam’s personal touch – she plans to be the sole curator of the store’s stock – and her unique collection of found objects, the Parisian site takes this sentiment so ingrained in the Maryam Nassir Zadeh brand a step further.

“As an artist, that’s so important to me: the curation part,” she says. “I think it really needs to be more alive within the company. Everything becomes such a routine as a designer, when I’m showing and when I’m not showing. For so long, with my New York store , my energy kind of got disconnected. It’s multi-brand and it’s a formula. I’m behind the team that designs it and I’m behind the merchandise because I helped buy it, but there’s has things that don’t have my essence, my touch — the mood.

“Of course, everything [MNZ] is my creative vision,” adds Maryam. “But with my fashion, in the end, it becomes everyone’s business. It’s an exciting project and very dear to me because I feel like it’s my sketch. This is my artistic project.

model wearing the creations of maryam nassir zadeh in paris
model wearing the creations of maryam nassir zadeh in paris

Alongside SS22’s delicate sheer tops and skirts are southern French pottery and Italian glassware, “the most precious things” in Maryam’s own home. There are lace dresses and camisoles from Venice, handmade bracelets from Mexico. The boutique is located on the fifth floor of the apartment where Maryam decided to make her latest dream come true, and where the designer will stay while she is in town. “I want customers to know that I live there and might want to drop by,” she says.

In addition to the unique and vintage homewares on display, the opening of her Paris boutique also marked the launch of personalized beach towels made in Spain – they are inspired by the designer’s favorites at La Residencia in Deia, Mallorca – and a line of graphic t-shirts designed with Istanbul-based artist, model and skateboarder Yillar Ziyan Izzet Biçer. “He’s pretty punk, handyman, and I’ve always wanted to do an MNZ-branded t-shirt,” says Maryam. “He made me this sketchbook and it was so personal. I chose my favorite moments and he does them all by hand.

model wearing the creations of maryam nassir zadeh in paris

The designs feature Maryam Nassir Zadeh’s first-ever branded t-shirt, which was first seen on the catwalk at New York Fashion Week last season. However, they also represent a full-loop moment for the label. After graduating from RISD in 2001, Maryam spent the summer traveling back and forth between flea markets in Europe collecting textiles.

“When I had my collection in my early twenties, I used to make these one-of-a-kind t-shirts,” she says. “I went to flea markets in Paris, I bought textiles and I stuck them on T-shirts. There were a few shapes and I decorated and painted them. For my next show, I think it’s really time for me to reconnect with textiles.

model wearing the creations of maryam nassir zadeh in paris
model wearing the creations of maryam nassir zadeh in paris

There is a very specific feel to Maryam Nassir Zadeh’s designs and her new boutique; a distinct spirit, an atmosphere. His intention with the space is to organize “an ambiance”. It’s personal, wholesome — and that’s what makes her clothes so appealing to a new generation of New Yorkers who attach far more meaning to where they shop than ever before. By buying MNZ, you are buying into the dream — “the general theme of the store, newbie men, it’s all about dreams; things that are sacred to you and that you have always wanted.

“It’s so natural and heartfelt for a person – their journey, their visions and their manifestations of what they want to do,” says Maryam. “It’s a matter of timing. Love is also that. That’s the beauty of life, I think, when it comes to your intuition of what gives you happiness and joy. The store is a reflection of when your instinct kicks in. You feel like all of a sudden you have this idea that clicks – it’s intuition, timing – it all flows from there.

model wearing the creations of maryam nassir zadeh in paris
model wearing the creations of maryam nassir zadeh in paris
model wearing the creations of maryam nassir zadeh in paris
model wearing the creations of maryam nassir zadeh in paris
model wearing the creations of maryam nassir zadeh in paris
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model wearing the creations of maryam nassir zadeh in paris
model wearing the creations of maryam nassir zadeh in paris
model wearing the creations of maryam nassir zadeh in paris

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