Many email marketing websites offer pre-made templates to help email marketers manage their email campaigns. But, if you want to leave a lasting impression on your readers, nothing replaces custom business email templates. Here are 5 areas you should focus on when creating a custom email template.
Ingredients for preparing the perfect personalized email template
A study shows that approximately half the people open their emails based on the subject line. And, about 69% of people send their emails to the spam folder directly from their inbox if they find the subject line is incomplete. The stats show pretty clearly that a good subject line can help you win half the war. Subject lines should be brief and spark curiosity. Additionally, they must be compelling enough for the subscriber to interact with the email.
A perfect subject line should be concise and describe what the reader can expect from the email. However, try not to promise too much in your subject lines. If your readers are constantly disappointed after reading your emails, they are less likely to engage with your emails in the future. Try to avoid spam words in your emails as they might trigger the email service providers filter. Creating urgency with your subject lines is another go-to technique for email marketers when crafting the subject line.
Emojis can be used in the subject lines of your custom email templates to add another dimension to them. But be careful when using emojis, as some emoji hand signs can mean different things in different cultures. Finally, always A/B test your emails to fill in the gaps in your subject line.
The email header is one of the first things the reader will see when they open your email. This is a great place to notify your followers of the sender. Use this place to enter your name or the name of your brand. Your brand logo should also be clearly visible without taking up too much space. The email header is also used by email marketers to reaffirm the intent of their email. Whether it’s a transactional email or a notification email, the reader should be able to easily identify themselves from the header.
You can experiment with the alignment of the email header to determine which orientation works best for you. Most often, brand logos and other necessary information are kept on the left side. Using colors in your email headers is a great way to grab readers’ attention. Use the email headers to prepare your readers for following your custom email template.
This is where the magic happens. You have complete creative freedom to design this space to make it interactive and engaging for your customers. You can add illustrations, GIFs, videos, and even interactive games. If you want to keep the file size smaller for your email, you can experiment with custom fonts and illustrative typography.
There are just a few things you want to keep in mind when designing this space. Make sure the body of the email isn’t just a wall of text. Readers often find this off-putting and may start skipping your emails. Use the inverted triangle layout to guide the reader’s vision to the most important part of your email, the CTA. Gradient colors in your email can be used to achieve the same effect. You can even use a casual brand voice in your email templates to make them stand out in your readers’ inbox. However, make sure that everything you put in your email matches your branding.
The Cat Person welcome email shows that you are only limited by your imagination when designing the body of the email. The email copy lets the reader know their brand’s vision and mission. They used an interesting layout that showcases their products and contains images of their “target consumers” enjoying the product. Cat Person used softer colors in conjunction with the template’s white space to make their email appealing.
Personalization has become an integral part of professional email templates. Personalization allows you to connect more with your audience compared to simple mass emails. Before you start personalizing your emails, you should use segmentation tactics to create different segments for your customers. Then you use the information gathered from your customers to channel them to these segments. Once the segments are ready, you can start customizing your personalized emails.
Your email greeting is a great place to start your personalization journey. Slowly and steadily, you can start adding more personalized areas to your emails. You can add contact details for your local stores based on the location of your customers. You can also include details of their previous purchases in your referral emails. Personalization is no longer a luxury; it has become a necessity because more than 92% of customers expect personalized service emails in their inbox.
Although footer buttons are usually treated as an afterthought, their importance should not be underestimated. It is an essential part of a professional email template. The footer of your personalized emails should contain an easy way to unsubscribe from your mailing list. You can also use this area to plug in your brand’s social media IDs and other necessary contact information. Isn’t Cat Person’s email footer (shown above) so perfect and cute? !
Custom templates help you create emails that have lasting impressions on your readers. Having a consistent brand voice and aesthetic will help readers easily identify your emails. Custom email templates can also dramatically increase your engagement rates. Well, there’s no reason you shouldn’t design a custom template for your next email campaign.