Ford Maverick gives Subaru the blueprint for a new Baja pickup it needs right now


the Ford Maverick small pickup is a hit with buyers with its versatile bed, excellent fuel economy and price tag of just under $20,000. This is the model Subaru needs to build a new 2023 Baja small pickup. A report from CarsDirect says Ford may add a Maverick performance model to the lineup.

The Maverick is offered in a hybrid version with a 2.5-liter four-cylinder engine mated to an electric motor and a turbocharged 2.0-liter four-cylinder engine. Subaru’s FA24 2.4-liter turbocharged engine would be a perfect match for the new 2023 Baja pickup.

photo credit: Ford Motor

The Sport-Adventure Vehicle (SAV) segment is just waiting to be exploited as it is the perfect mix of pickup truck and compact SUV. Subaru was ahead of its time with the Baja, and it’s time to resurrect the little utility pickup.

If Subaru brought the Baja back and offered a new compact pickup, it would be a big hit with a younger demographic of active customers. Subaru of America discontinued the Baja after the 2006 model year because it had a few flaws and never sold well. But they could quickly solve these problems with the new Baja 2023.

2023 Subaru Baja Midsize Pickup
Photo credit: @catchme_outback

With the Hyundai Santa Cruz and the new Ford Maverick leading the way in the sport-adventure vehicle segment, the Baja would suit the Subaru faithful. It would be an instant hit in Subaru of America’s all-wheel-drive lineup.

The all-new Subaru Baja pickup could feature the brand’s core values ​​of safety, fun to drive, all-wheel drive and a low center of gravity. The Baja pickup would be rugged and ready for the off-road.

With Ford possibly offering a performance version of the Maverick, Subaru could offer a Baja ST-X or Baja Wilderness trim level for outdoor enthusiasts. The Baja Wilderness equipped with Subaru’s dual-function X-Mode system would be a perfect match and a big hit with customers with active lifestyles who want to get off the road and go further.

There is a market for a small pickup truck, and Ford is well positioned to take advantage of it. It’s time for Subaru of America to bring an all-new 2023 Subaru Baja Sports Activity Vehicle to its customers in North America and dive into the untapped compact pickup truck market. Would you buy a brand new Subaru Crosstrek Baja? Leave your comments below.

You might also like: The Subaru Baja ST-X – The New Turbo Pickup You’d Buy Now

Denis Flierl has invested more than 30 years in the automotive industry in an advisory role with all major automotive brands. He is an accredited member of the Rocky Mountain Automotive Press. To verify Subaru Report where it covers all models of the Japanese manufacturer. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitterand instagram.

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Photo credit: main image @catchme_outback


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