If you’ve found yourself here, then you’re no doubt as excited as we are for 7:00 p.m. GMT on Saturday, February 26. If this left you perplexed, we’ll tell you why: in just two days, Matthieu Blazy will be making his Bottega Veneta debut!
Of course, it wouldn’t be a great event without proper preparation. So, ahead of the main event itself – which marks Bottega’s return to the Milan Fashion Week program after three seasons of intimate shows held in London, Berlin and Detroit – the iconic Milanese house has rolled out a series of activations that allow you to bring Bottega to life wherever you are.
Always courtesy of Bottega Veneta
Sounds exciting, right? Well, it gets even more exciting to find out that all you need to do that is your phone and access to the App Store or Google Play. There you can download and activate the brand’s bespoke platform for creative encounters and bringing the spirit of Bottega Veneta to life.
How, you ask? Well, look around you! Wherever you see a flash of Bottega Veneta’s signature budgie green, open the home’s digital door to creativity, point your camera and you’ll see an exhilarating stream of photography, film, music, movement and sound appear. right before your eyes – it’s also regularly updated, all the more reason to keep consulting it!
While it will live on beyond Saturday’s show, it’s also where you can tune in to a live stream of Matthieu’s highly anticipated debut. If you find yourself in Milan on the approach, some tips on where to try it include the house billboard on Via Montenapoleone (just around the corner from the flagship store, FYI!), the green windows blocked on Piazza San Fedele, the many advertisements for bus stops that you will see in the city, or even the seats of the city’s trams!
You don’t need to be in the home’s hometown, however. Whether you’re rocking a pair of parakeet green Puddle Boots or lounging on a verdant lawn, let Bottega Veneta turn the world around you into a veritable green screen. See you Saturday!