7 of Snoop Dogg’s Most Iconic Outfits

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From his countless nicknames to his ever-evolving style, Snoop Dogg has been rap music’s de facto chameleon for over three decades. In the ’90s, Snoop, along with his Death Row label mates, brought G Funk and West Coast hip-hop to the mainstream with doggystyle and “Gin and juice”. In the year 2000, Snoop took a softer approach to gangster rap with R&G (Rhythm & Gangsta): the masterpiece and its Neptunes-produced single, “Drop It Like It’s Hot”. A decade later, he released a reggae album under the pseudonym Snoop Lion. Beyond music, Snoop is an actor, producer, tech investor, close friend of Martha Stewart, and one of the world’s most beloved weed smokers. In short: Snoop Dogg wears many hats — literally.

The West Coast rapper’s keen sense of style is just as varied as his professional portfolio, including loose workwear, edgy suits, mink coats, dazzling accessories and plush tracksuits. Not to mention that Snoop is the king of custom gear. Think Dogghouse Records Letter Jackets, “Drop It Like It’s Hot” T-Shirtsand even her own clothing line, Snoop Dogg Clothing Co.

To celebrate the release of his new album, Snoop Dogg presents the algorithm, we take a look at some of the rapper’s most iconic looks – from the 90s to 2000.

The clip “Gin and Juice”, 1994

A year after her appearance in the iconic Dr. Dre The ChronicleSnoop Dogg released his own debut album, doggy style. Next to The Chronicle, doggystyle propelled West Coast G-funk and hip-hop to the forefront of the ’90s music landscape. The album spawned two best-selling singles, “Who Am I (What’s My Name?)” and “Gin and Juice,” the latter of which earned Snoop his first Grammy nomination for Best Rap Solo Performance. In the music video for the song, the rapper — then known as Snoop Doggy Dogg — memorably wears a Pittsburgh Penguins hockey jersey. Snoop was one of the first rappers to wear a hockey jersey, which at the time was an unusual choice of sportswear given rap music’s preference for basketball and baseball. However, it’s a look that has become Snoop’s unique signature: In early 2021, the rapper took a grid shot in an Oilers jersey. The legend ? “On my Gretzky shit.”

Photo by Kevin Mazur Archive/WireImage

At the MTV MVA, 1996

Of course, at the MTV VMAs, Snoop rolled down the red carpet in his fanciest suit. Earlier that year, the rapper, known for his laid-back style, tried his hand at a red carpet costume at the American Music Awards. But it was nothing like that. Opulent and experimental, Snoop’s VMA costume features pinstripes, a reverse-tipped lapel collar, and a bowler hat. The rapper attended both events with his friend and Death Row bandmate Tupac Shakur, who was tragically killed later that year.

Snoop at the Billboard Music Awards, 1999

Photo by Ron Galella, Ltd./Ron Galella Collection via Getty Images

At the Billboard Music Awards, 1999

Three years later, Snoop cut back on his red carpet style at the Billboard Music Awards, wearing a Dickies suit alongside a custom Letterman jacket from Dogghouse Records and a pair of Converse. The look references the rapper’s new namesake label. It’s also reminiscent of looks from Snoop’s early career: specifically, the work suit of the “Who am I (what’s my name?) » Music video.

snoop at the 2002 BET Awards

Photo by M. Caulfield/WireImage

At the BET Awards, 2002

In the early 2000s, Snoop amplified his style, adopting a “pimpy” way to dress. From the Grammys stage at the big screen and the clip “PIMP”, Snoop spent the Y2K era dripping in mink, marabou, three-piece suits and fedoras. The look was almost always accessorized with a bedazzled chalice and cane, as seen here at the 2002 BET Awards.

Snoop Dogg on Jay Leno 2003

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On Jay Leno, 2003

We can’t talk about Snoop’s Y2K style without mentioning his extensive and impressive tracksuit collection. Whether it was blue velvet Lakers gear or a design from his own clothing brand, the rapper sported the proto-athleisure lookalongside amazing shades – to late-night talk shows and concerts.

Snoop Dogg at the 2004 Spike TV Video Game Awards

Photo by Frank Micelotta/Getty Images

At the Spike TV Video Game Awards, 2004

Blending the rapper’s style eras – from the 90s to the year 2000 – this look is quintessential Snoop: a graphic tee and work pants draped in a long mink coat.

In the clip “Drop It Like It’s Hot”

In 2004, Snoop and Pharrell teamed up to release one of the most iconic rap singles of the decade. Produced by the Neptunes, “Drop It Like It’s Hot” reached the top of the Billboard Hot 100, becoming an instant hit for its sleek production and Snoop’s smooth lyrical delivery. In the clip, Snoop wears a personalized “Long Beach” jersey – a reference to his hometown, where it all started.

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